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Our Story

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Hi there!


My name's Haylie and I'm a proud "nonni" to my sweet darling grandchild Ella.  I live in Gippsland, Victoria, with my husband Mark, and our 2 kids aren't too far away. I've always had a passion for beautiful things which is why I love working in interior design & have done for the past 21 years... and 28 years in hairdressing prior to that.

Ever since I found out Ella was going to make me a nonni for the very first time, I started buying gorgeous little outfits and toys - like all grandmothers really! I couldn't help but fall in love with the world of baby clothes.

So I decided to turn my passion into an online store in order to share these beautiful baby clothes, toys & accessories with all of you... And it all wouldn't have been possible without my poppet Ella! 

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